Two Ways to Find Your Perfect Gown
Your dress story begins here, at Sophia Grace Couture - a space where brides feel instantly at ease, inspired, and truly understood.
We offer two distinct ways to discover your perfect look, each designed around your vision, your timeline, and the details that make you, you.Every fitting is personal, every detail thoughtful — because your bridal experience should feel as unforgettable as the day itself.Intimately curated, deeply personal, and beautifully refined—this is bridal done differently.
Real Brides’ Feedback
“Walking through the doors, I felt calm, excited, and truly looked after. The service was impeccable, and from the very start, I felt special, valued, and never judged—which, unfortunately, hadn’t been the case elsewhere. What made the experience even more special was that I never felt pressured into choosing a dress or making a decision. The team wasn’t just there to sell me a gown; they were there for me, making sure this moment was everything it should be. They were kind, caring, and genuinely attentive, creating a space where I could be honest about how I felt in each dress, without fear of judgment.”- Alanis
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Bride Megan's Feedback
I would 100% recommend everyone to go Sophia Grace Couture for their wedding. The selection of dresses were absolutely beautiful, I felt no pressure at all, and I just got support and advice from Hannah. She was so knowledgeable and so lovely. Hannah made sure I tried on different styles so I had a good idea of what I wanted. It helped me realise my dress really was the one!
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Bride Gemma's Feedback
Had an amazing experience at Sophia Grace, beginning from when I attended their open evening until my appointment 4 months later. Hannah was exceptional in giving advice about gowns and made the day so enjoyable! I am so grateful for her/the teams help finding my dream gown!
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Bride Lauren's Feedback
The shop is beautiful, with a huge selection and the opportunity to try on a range of styles. I was supported by Charlotte, who really understood my vision and created a fun, warm and uplifting experience for both me and the family members who came with me. Charlotte actually picked my dress for me after I explained what I was looking for.
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Bride Ivanna's Feedback
I said yes to the dress on my first ever visit and let me tell you the whole experience was just so lovely. Hannah made me feel so comfortable and relaxed trying on the dresses and helping me get them on!
She was so great at asking what I liked and didn’t like, she actually went and selected my dress after everything I had described she just knew this would be the one and I was!!
On collection it was Charlotte I met who again was just so lovely! These girls really do make the experience what it is. -
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Bride Amber's Feedback
We had time to browse the dresses and pull styles I thought I would like. As I tried these on and found what I liked and didn’t like Charlotte was able to pull other suggestions. Charlotte helped me tweek a few things so that the dress would be perfect.
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Bride Brooke's Feedback
I had never had my “Bride” moment in a dress from other shops. As I’m in the bridal industry it was extremely hard for me to make a decision on what dress I wanted as I was surrounded by new collections and dresses at all times. This I why I knew I wanted to go to Sophia Grace as the choice of designers are exactly what I wanted to see for that something a little bit different.
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Bride Alanis' Feedback
Sophia Grace completely turned my dress shopping experience around, and I’m so grateful to them for that!
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Bride Elitsa's Feedback
Out of all the places I've been, you truly stand out with your exceptional professionalism and kindness!
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Bride Amy's Feedback
Prior to my appointment, Charlotte and Hannah went above and beyond to provide excellent customer service, and managed to have my dream dress shipped to the store from the USA. On the day, Charlotte was a dream, making myself and my guests feel so welcome, and showing me lots of patience and kindness as I tried on gowns.
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Bride Becky's Feedback
I want to thank Charlotte and the rest of the team for a wonderful experience buying my dress at Sophia Grace Couture I absolutely found my dream dress and I felt like a princess! Thank you so much.
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Bride Laura's Feedback
Thank you so much for the lovely card! Had the most amazing 3 day wedding in Tuscany and I got so many compliments for the gorgeous dress I was wearing from SGC.
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Bride Tasha's Feedback
It was truly magical from the moment I walked in. The boutique has such a warm, inviting atmosphere, and the team made me feel so special. They were incredibly attentive, patient, and genuinely passionate about helping me find the perfect dress. I left feeling confident and completely taken care of.
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Bride Helena's Feedback
Thank you again for all of your amazing help over the last year! If I could do it all again I would choose coming to Sophia Grace for my dress over and over!
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Bride Alisha's Feedback
Just a message to say thank you for my lovely bride to be card - what a lovely touch which made me smile my dress was just perfect!!!! I can’t thank your team enough for the incredible experience. Charlotte was amazing from start to finish. So attentive and made my experience one to remember.
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Bride Cassie's Feedback
I just wanted to say thank you so much for your lovely card in the lead up to my wedding, and thank you for all your help in choosing my dream dress you made it so easy and special! I had so many compliments on the dress thank you so so much again!
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Bride Amy's Feedback
Just want to say a massive thank you for helping pick my amazing dress, it was absolutely stunning and more. The veil was also absolutely amazing, everything overall was just perfect.
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Bride Hannah's Feedback
Our big day happened last weekend and it was even more magical than I could have ever dreamed!
JAZZ was perfect! I couldn’t have been more in love with the dress and she made me feel so beautiful on our special day. Thank you for all your help again!
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Bride Kayleigh's Feedback
My dress was absolutely perfect, everybody commented on how beautiful it was. I can’t thank you enough for such a great experience! I felt like a princess in my dream dress.
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Bride Francesca's Feedback
I had a lovely experience at Sophia Grace Couture. From the moment I walked in I was in awe of the boutique. The interior was beautiful and looked like a dream. Unlike some boutiques, you have your own private space and aren’t sharing the room with a number of other brides to be. Hannah was amazing and very knowledgeable, she listened to what I wanted and offered her advice.
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Bride Hayley's Feedback
Be prepared to buy your dress there and then. Their dresses are amazing and I don’t know how you could walk away without not finding your dream dress. The girls are experts in what they do and made you feel so comfortable!
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Bride Abby's Feedback
I loved my morning at Sophia Grace Couture. So many stunning dresses to choose from. It's a beautiful space and we were so well looked after.
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Bride Rebecca's Feedback
As soon as I walked in the boutique was stunning and I knew I would have the truly memorable experience I had dreamed of. My worries drifted away, and Ines put me completely at ease on the day. I ended up going for only the third dress I tried on! After hearing so many stories of other people traipsing around many stores, I was happy to have found the one so easily.
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Bride Danielle's feedback
The Ladies At Sophia Grace Couture Go Above And Beyond. Hannah made me feel so comfortable even at my most vulnerable moments and always made me feel calm when I was having my fits about the way I looked and felt! She also made my bridesmaids feel so comfortable too.
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Bride Rosie's Feedback
We Had Our Day On Sunday And It Was The Most Perfect Day 🤍 I had so many compliments on my dress and I just wanted to send another thank you to you all (especially Charlotte) for helping me find the most beautiful dress I could have ever hoped for xx
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Bride Chelsie's Feedback
I was shocked that styles I had originally ruled out looked really nice on! Also go for what your heart tells you when deciding on the one. I almost went with a different style just in case I was a little bigger. But ultimately the dress I chose was the right choice and looking back I would have regretted getting a dress based on what ifs.
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Bride Keli's Feedback
I just wanted to say a special thank you to you all for helping me find my wedding dress; it was absolutely perfect and made me feel like a Disney princess the whole day! Couldn’t have found my dream dress without the help of Ines , she was just amazing. Thank you all so much again.
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Bride Morgan's Feedback
Sophia Grace were very accommodating and friendly when we visited and gave us just the experience we wanted. Ines wasn't too pushy or over the top like some places, she listened to what I wanted and knew exactly what to pick out for me to help me find my dream wedding dress
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FAQs
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Yes, we are by appointment only, this ensures that you will have a dedicated stylist who will guide and assist you throughout your dream dress appointment.
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Our styling sessions vary in length dependant on appointment type.
Bridal – 90 minutes
Exclusively Yours – 2 hours
Bridesmaid – 60 – 90 minutes (dependant on how many maids will be trying dresses on)
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We do charge for our one-to-one styling appointments. Should you go ahead with your gown purchase at the time of your appointment this fee is deducted from the purchase price:
Bridal £30
Outlet £30
Bridal Re-try £20
Bridesmaid £30
Styling Suite £15
If your wish to cancel your appointment, at least 14 days notice is required for the booking fee to be refundable.
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Our bridal gowns are between a size 6 –14 and most can be ordered up to a size 24. Prom, evening, and bridesmaid styles sizes 6 – 22
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In our main Bridal Suite our collection range between £1,800 and £4,200
Sample Suite £800 - £1,500
Bridesmaid Dresses £200 - £350
Evening and Prom £250 - £600
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There is on-street parking outside the boutique, which is free and allows for a 90 minute stay. For longer stays, there is a Long Stay car park at the rear of the Tesco car park, behind customer parking.
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If you are ordering a gown from our main bridal suites, we recommend a year to 18 months in advance is the best time to visit or when you are ready to commit to a dress.
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We cannot wait to hear all about your bridal vision and how you would like to look on your wedding day.
Purchasing your wedding gown should be an experience that you can look back on for years to come, remembering how you felt when you stepped into your dream dress, that ‘Yes’ moment and celebrating at your appointment.
From the moment you arrive your Stylist will make you feel relaxed, ensure you have fun, and offer expert guidance throughout your appointment.
On the day of your appointment your Stylist will have a chat with you, listen to your vision, what you like and don’t like and then invite you to select several gowns from our collection to try, these might be dresses that you have viewed on our website or socials or just love the feel and look of when you visit. While trying on dresses your stylist will ask what you like or do not like about each gown, from this information, once you have tried on your favourite dresses, she will select others for you to try.
You might fall in love with a dress and do not want to take it off, that’s when you know you have found your dream dress. Some brides fall in love with two dresses and can’t decide, that’s ok, we suggest you try each dress on one after the other and perhaps style with accessories, just this little step can confirm which is the dress you will wear on your wedding day.
After you have chosen your dress it’s celebration all round, we do offer celebratory refreshments! All brides who say yes receive a gift bag to say thank you for becoming a Sophia Grace Couture bride.
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We are used to viewing well known bridal TV programmes where a bride takes along all her entourage, in our experience taking too many people with you can be stressful and it is quite easy to become overwhelmed with too many opinions. Your entourage can make or break your experience therefore think of the people who are most likely to have your back and provide you with supportive feedback. Remember your wedding dress shopping experience is about you and you will be the one to look back in years to come at how amazing the gown that you chose to wear on your wedding day made you feel.
For bridal appointments we recommend that you bring no more than four people with you to our main Bridal Suites and three to our Sample Suite.
If you feel that you must invite an entourage at your bridal appointment, we do offer a complimentary Dress Reveal appointment to every one of our brides once you have purchased your gown. At a Dress Reveal appointment you can show your entourage the gown which you have purchased and have chosen to wear on your wedding day.
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We are sure you cannot wait to try on wedding dresses, it is super exciting, and we cannot wait to show you our collection. Here are our top tips before you visit.
Have a look at our website or social media pages, if there are gowns that you would like to try then send us names or pictures prior to your appointment or show your Stylist on the day.
Budget, once you have tried on several of our gowns your Stylist will then select additional dresses for you to try once they know what you like and don’t, we will always stay within your budget so if this has changed since the time you have booked your appointment to the day of your visit, please do let your Stylist know.
All our samples in the boutique are in pristine condition therefore we do ask that you don’t wear fake tan as this can mark our gowns.
If you have shoes that you are 100% going to wear on your wedding day, bring these with you however this is not essential.
Wear the type of pants that you might wear on your wedding day, yes, we all want to feel glam and have amazing underwear on our big day, the reality is most fitted dresses are more suited to nude seamless underwear. Most wedding gowns you won’t wear a bra with therefore it is not essential that you bring a strapless or nude coloured bra with you, our dresses have built in cups therefore if you are comfortable not wearing a bra to try on dresses then we are too.
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We are more than happy for you to take pictures in and around the boutique however we do not allow photographs to be taken of brides in our samples. You can if you wish FaceTime other members of your party during your appointment. Once you have found your dream dress and would like to have photographs of you in your dream dress then we can take these for you.
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When booking your appointment please do let us know if you have friends or family who have purchased a gown with us, we will then remove this gown from our bridal suites prior to your appointment to ensure that you don’t have the same gown.
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Gowns once ordered from a designer take up to nine months to arrive with us, some designers offer a rush order service which they do charge for. If you are short on time don’t worry our Sample Suite is where you will find designer dresses which can be purchased and taken away on the day of your appointment.
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Yes, we request 50% deposit at the time of ordering and the balance is not due until your gown arrives with us. For Sample Sale gowns as you will be taking your gown away with you on the day then the full amount is due at that time.
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This is such an exciting time, and we cannot wait to see you in your very own dream dress. When you gown arrives, we will get in touch and invite you to visit within two weeks of your gown arriving.
All Sophia Grace Couture brides are offered a complimentary 60-minute styling appointment therefore if you would like to try shoes, veils or any other accessories while wearing your dream dress this is the perfect time to do so.
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Our gowns are handmade and ordered especially for you therefore we do not offer refunds or exchanges. Our Sample Sale gowns are sold as seen and once they leave our premises cannot be exchanged or refunded.
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Of course, we have a dedicated Styling Suite where you can even bring your gown with you to try on our gorgeous collection of shoes, veils, jewellery and so much more.
If you would like to order any of our accessories to be delivered to your door visit our online store www.alwaysthebride.com
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Choosing your wedding dress is such a special moment, and we want you to enjoy every part of it.
Your experience begins with a 90-minute bridal appointment, with your own dedicated stylist and a private fitting room. We’ll listen to your ideas, explore styles with you and help you find the dress that makes you feel beautiful, confident and excited for your wedding day. When you find the one, we’re here to celebrate that lovely “yes” moment with you. Brides who say yes to a dress in our main Bridal Suites will also receive a luxury gift from us, as a special thank you for becoming a Sophia Grace Couture bride. This gift is exclusive to purchases from our main Bridal Suites and does not apply to Bridal Outlet gowns.
Once your dress arrives at the boutique, we’ll invite you back for a complimentary 60-minute styling appointment. This is your moment to step into your very own wedding dress and fall in love with it all over again. If you wish, you can explore veils, jewellery and accessories with your stylist to bring your complete bridal look together.
You don’t need to have every finishing touch decided when you say yes to your dress. Choose the gown you love, knowing you’ll have dedicated time with us to enjoy styling it when it arrives. description
